COMMUNICATION and MARKETING FOR THE ‘REVIVAL’ OF PUBLIC TRANSPORT

Evento organizzato da: ASSTRA
Tipo di evento: Corso di Formazione
Date: Da Martedì 21 Novembre 2023 a Giovedì 23 Novembre 2023
Orari: 09:00 - 18:00
Indirizzo: Polo Universitario “Santa Marta” - Via Cantarane, 24 Verona

ISCRIVITI ONLINE

Here’s what you will learn

  • Which fundamental elements are needed to conceive an adapted revenue and marketing strategy? To succeed a combination of tools must be used effectively which will be addressed comprehensively in this course:
  • · Why building a marketing and communication strategy around the customer is crucial
  • · Why building a strong brand image is vital
  • · How to make big data analytics an integral part of building marketing excellence
  • · Master digitalisation, in particular with social media and other communication channels
  • · Implement an effective pricing strategy and action plan
  • · Identify the right secondary income sources (non-fare revenue) for your organization

A top level methodology

  • · Get inspired by our trainers, understand the main principles of revenue management, marketing and communication in public transport and learn from successful best practice
  • · Participate to interactive plenary sessions with introduction by course leaders, presentation by trainers and open discussion with participants
  • · Challenge your practical knowledge on the effectiveness and quality of marketing and communication services
  • · Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
  • · Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
  • · Benefit from a unique exchange of knowledge and experience between professionals

Who is it for?

  • · Staff from sales, marketing, communication, business development and strategy/corporate departments
  • · Professionals interested in obtaining a wider and international perspective on the topic in public transport and eager to learn more from international best practice
  • · The course is adapted to experienced professionals eager to learn more about their activity in the field of public transport but also to newcomers in the sector
  • · The course welcomes participants from local transport authorities, public transport operators and the supply industry
Marketing Communication in PT Programme_ DSrev_ alt -V3 .pdf Programma
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